Try and Try again!!
We started as a cafe back in the 1990's selling coffee to our regulars and tourists. Then one of our suppliers started selling coffee pods and capsules. It was still the early days of the internet but we gave it a go and started selling ESE Coffee Pods online, these we imported from suppliers in Italy.
The first few years we really didn't sell much but we stuck at it and gradually the business grew and grew as the popularity of coffee pods began to make ground.
We where doing fine selling coffee pods online but knew in our hearts of hearts that we wanted to produce our product as by doing this we could increase the range of coffees that we had to offer our customers, and develop blends that would suit the UK pallet.
So I started on a mission to find some of the best coffee roasting schools in the world, and after much research went on Coffee Roasting Courses, starting at first at the London School of Coffee, and then traveled to Vermont, USA to the International Coffee Labs ‘School of Coffee’ under the teaching of Mané Alves attended an intensive roasting course.
Then it was onwards and upwards, finding the right premises here in Somerset, researching the best coffee roaster, coffee grinder, and all the other equipment required to produce a perfect cup of coffee Sounds all very easy!
Unfortunately not, at first it was hard getting consistency of roasts and leaning when the “first crack” and “second crack would be with different density green beans, and how just a couple of degrees in roasting temperature could and will affect the flavour of a coffee bean.
The difference in roasting on cold days, damp days, figuring out the moisture content of the green beans and how that would affect the roast.
Trial and error, learn by your mistakes cupping blend after blend that was us. We seem to spend more time scratching our heads reading all we could than roasting but it was time well spent.
We were leaning and we still are, you never stop doing that.
We got there in the end we were happy and more importantly our customer where happy. In fact we still roast some of the roasting profile we developed back in the early days when we got the odd roast profile right!
We still thought of ourselves as a coffee pod company roasting and then grinding and packing the coffee into ESE coffee pods and we were asked time and time again if we could supply just the coffee beans in the same flavour profiles, we had Cafes and coffee distributors asking us to supply them.
We started listing a few of our coffees in bean form on our website, and soon found cafes and hotels wanted our coffee and started supping to the trade. Initial this was by word of mouth but now we have a dedicated website aimed just at trade customer who want great coffee, as our elevator speech says:-
The Taste you Expect, BUT at The Price You Don’t
So where are we now, well we're still that same original Roasting Company, still very much hands on still a artisan Coffee Roaster just a bit larger than when we started.
Still concerned about getting consistent roast, and flavour profiles and getting the best beans.
Still concerned but getting the coffee to you at a cost effective price.
And the cafe where it all started in Chichester, that's a betting shop now I guess you can still get a coffee there but not the kind we sell.
We always love to speak with our customers so don't hesitate to contact us you'll most likely get to talk to out master roaster who can advise on the type of roast which best suits your business.